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Last week, we headed to the DMA’s Customer Engagement Conference — and honestly, it didn’t disappoint. Brilliant speakers, a great venue, and yes… the crisp cart was a solid win. We left inspired by how creativity, data, and tech are coming together to shape the next wave of customer engagement.
This week, we’re exploring how AI is taking on a surprisingly human role in marketing — from brands using it to sound more relatable, to others reimagining creativity and connection altogether. We start with Forbes, where the focus is on how AI can humanise a brand — making it feel more personal, empathetic and real.
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