Last week, ActionRocket headed to Inbox Expo in Atlanta, where email marketers, CRM leaders, and technology providers from around the world came together to discuss what's next for our industry.
The conversations reinforced just how quickly customer engagement is evolving. From AI and personalisation to the continued growth of channels like RCS, marketers have more opportunities than ever to connect with customers. Exciting? Absolutely.
"Design for behaviour, not channels." was a key takeaway from our talk on stage. A reminder that customers don't think in channels. They think in moments, needs, and outcomes. So with RCS being the topic on everyone's minds, we wanted to put the question to our
community...
|
