Welcome to the weekly digest of the most talked about stories from adidas News.
Chasing greatness with five athletes, one goal and lots of adidas innovation: radical minds have united for an unprecedented race day to push the boundaries of human endurance. Watch the story of Chasing 100 here and stay tuned for August 26.
As women’s rugby prepares to take centre stage, we invite you to watch two YouTube features: a freshly released Ride Home with Ilona Maher where she gives her thoughts on the rise of women’s rugby, the upcoming tournament and so much more; and check out the innovation journey of the ####
AVAGLIDE, the first rugby boot built from the ground up for women.
In basketball, Damian Lillard returns to Portland with the DameX in a fresh ‘D.O.L.L.A. Red’ colourway, and in volleyball US rising star Harper Murray joins our growing roster of student-athlete partners.
Over in Miami, David Beckham’s second Predator Elite drop was revealed in a striking pink colourway, in a nod to iconic Predators from his career. From the elite to the next generation, in partnership with Miami-Dade County, we’re outfitting 15,000 student-athletes across 41 high
schools.
Back on the pitch, Liverpool secured the win in their first match of the new Premier League season - wearing the Three Stripes, meanwhile in a triumphant comeback, Germany’s Men’s Field Hockey team reclaimed the EuroHockey crown after 12 years.
And finally, Pharrell Williams’ highly anticipated VIRGINIA Adistar Jellyfish sneakers, starting with a vibrant orange colorway, are set to launch on August 23. Read more about Pharrell’s new creative alias, platform, and the inspiration behind the design.
Thank you for reading.