Welcome to the weekly digest of the most talked about stories from adidas News.
This weekend we saw a remarkable marathon debut for Sebastian Sawe, who won in Valencia in the Adizero Adios Pro Evo 1, joining the group of adidas athletes who set three world records and took 26 victories wearing the same model since its debut last year at the Berlin marathon. Innovation changing the game of running.
Football's most iconic boot, which has pushed the boundaries of innovation in sport for the past 30 years, has had its own story captured in a documentary premiering on December 11. “Under the Tongue” is the untold journey of the Predator, featuring insights, anecdotes and contributions from some of the biggest names in football, including Zinedine Zidane, David Beckham, Jude Bellingham, Aitana Bonmatí, Alessia Russo and Trent Alexander-Arnold.
Off the pitch, Leo Messi and Antonella Raccuzzo show off the new Essentials collection and Y-3 debuts the “Uniform of the Streets” capsule for Spring Summer 2025.
Just in time for the new season of Grand Slams, the latest edition to the adidas tennis speed franchise is revealed. The Adizero Ubersonic 5 comes with new features including Speedframe - for the first time in a tennis shoe - to help athletes play their fastest and most agile game from baseline to net.
The future of basketball was in the spotlight on two continents as the adidas NextGen Euroleague competition kicked off with Europe's top U18 teams competing in the first leg of the competition, while Derrick Rose returned to his high school, Simeon, to continue our mission of inspiring and creating opportunities for the next generation. The legend himself also debuted Jerry Lorenzo’s second Fear Of God Athletics x adidas Basketball model, “Night Brown”.
Speaking of inspiration, we invite you to check out how Anthony Edwards found a way to thank his best friend and day 1 support from the sidelines, celebrate Olympic gymnast Rebeca Andrade being named GQ Brazil Woman of the Year after her remarkable success at the Paris Olympics, and watch the short documentary 'First Mama Ascent' about Olympic rock climber Shauna Coxsey who proves that motherhood has changed everything except her drive to keep doing what she does best.
Thank you for reading.
