Welcome to the weekly digest of the most talked about stories from adidas News.
We introduced Konektis, the UEFA Women's EURO 2025 Match Ball featuring our unique Connected Ball Technology and colourful design inspired by the topography of the Swiss mountains. To reveal the ball, we took Arsenal midfielder and national team captain Lia Wälti back to her beautiful homeland, as well as went behind the scenes with the adidas project team to find out what it takes to design the Official Match Ball for next year's tournament.
In the finish of the unforgettable year for young Spanish sensation Lamine Yamal, which saw him reach the pinnacle of European football at UEFA EURO 2024™ after graduating from high school, he received the Golden Boy Award and his first-ever signature boot, the F50 LY304, which features one of his favourite colours, pink, and the last three digits of his home postcode, '304', in gold, as a tribute to the community that has watched and supported
his remarkable transformation.
Other young talents have proven their worth: University of Colorado and newly signed adidas athlete Travis Hunter won the 2024 Heisman Trophy, the most prestigious award in college football, and Australian sprinter Gout Gout became the fastest 16-year-old ever after breaking the long-standing Oceania and Australian 200m record and rewriting history in his own backyard.
Great basketball news too: Damian Lillard celebrated winning the NBA Cup, while James Harden unveiled the latest version of his signature Harden Volume 9 shoe.
Finally, news from the north of Europe: we have just announced a long-term, multi-year partnership with the Norwegian Athletics Federation, beginning from January 2025. We will equip the athletes competing in all track and field disciplines, starting with the upcoming European Athletics U23 Championships hosted by Norway in July 2025.
Thank you for reading.