Welcome to the weekly digest of the most talked about stories from adidas News.
adidas athletes collectively broke 11 records across 10 days of elite road racing events. At the London Marathon, Tigist Assefa set a new women’s-only world record, in a stunning 2:15:50 and Sabastian Sawe took the men's
title in 2:02:27, while the Adizero Road to Records event at our HQ saw further brilliant performances of our athletes, all powered by the Adizero running range.
The adidas athletes’ dominance continued in endurance runs in the northern California, with Hannah Allgood, Tabor Hemming, and Kimi Schreiber - sweeping the podium of the Canyons 50K – all in Agravic Speed Ultra.
In the NBA, we witnessed an equally impressive performance from Anthony Edwards, as he led the Timberwolves to a decisive win against the Lakers, wearing the new Metallic Grey AE1.
Meanwhile, we opened a brand-new flagship store on the Las Vegas Strip, which will offer the best of retail experience and a curated selection of adidas products, including our 3D-printed CLIMACOOL footwear, the latest innovation design for comfort and breathability, now available on the Confirmed app and in select stores.
Onwards to the south: just in time for the Miami Grand Prix, we unveiled a new Mercedes-AMG PETRONAS F1 summer collection inspired by the city’s natural surroundings, which includes a hero driver’s jersey, and a dedicated range for fans.
In lifestyle, we see fashion and basketball blend in the soon-to-be released adidas Originals x Willy Chavarria #### collection, inspired by the legendary basketball icon Kareem Abdul-Jabbar, while our Taekwondo sneaker has been
officially named the hottest footwear in the world, according to the Lyst Index for the first quarter of 2025.
Thank you for reading.