Welcome to the weekly digest of the most talked about stories from adidas News.
We never stop pushing the boundaries of innovation in performance and design. As Messi debuted his custom-made 3D pink CLIMACOOL24 footwear for the end of the season with Inter Miami, the Innovation Lab at our headquarters in Germany hosted a conversation about the journey behind the "wild, innovative football boots" called F50+. The team behind the exploration of the development of the first football super shoe went into detail about prototype to pitch, how to reimagine potential performance, and how design choices are made
in that process.
In lifestyle and street culture, another important reunion was celebrated in style: adidas SPZL and C.P. Company returned with a complete collection of apparel, footwear and accessories - this time in honour of the label's 10th anniversary. From one continent to another, the king of NYC streets, Tyshawn Jones talks skateboarding, music and what the future might hold.
Lastly, from the East to the West Coast, there are plenty of firsts and debuts to go along with a new generation of athletes and a new level of style. The University of Washington and adidas unveil new uniforms later today, Fear of God Athletics in partnership with adidas have become the new team in the Overtime Elite league, wearing FOG custom uniforms and performance footwear, and Kaleena Smith is the first high school women's basketball NIL partner under the leadership of Candace Parker as President of adidas Women's Basketball. Exciting times for the next generation of athletes and fans alike.
Thank you for reading.