Welcome to the weekly digest of the most talked about stories from adidas News.
Just in time for the training season, we have launched a new squat-proof Optime collection to help boost confidence in the gym, following insight that three-quarters of gym-goers claim that clothing issues hold them back from achieving their personal best. With Antonella Roccuzzo, our newly signed partner, debuting the collection, we continue to inspire gym-goers to tackle gymtimidation with confidence and style.
Away from the gym, adidas athletes continue to record career wins and personal bests. Golfer Nick Taylor claimed his fifth PGA Tour victory; 19-year-old Learner Ties reached the third round of the Australian Open in a five-hour thriller; the adidas duo, Selina Grotian and Justus Strelow claimed a podium finish in a high-energy relay race at the Biathlon World Cup in Oberhof and Bedatu Hirpa won Dubai Marathon in the Adizero Pro Evo 1, marking her biggest career win.
In other news, adidas Originals and Edison Chen unveiled the next CLOT collection featuring vibrant red and gold accents and a snakeskin pattern in honour of the Lunar New Year, the Year of the Snake in the Chinese calendar. Another exclusive collection with Taqwa Bint Ali, a rising star within the industry, fuses ballet and modern streetwear to give the iconic Adistar Pose silhouette a bold touch.
Exciting developments in the world of baseball as we signed a partnership with the Doosan Bears, one of the top teams in South Korean professional baseball, and unveiled the club's redesigned uniforms, featuring the iconic three stripes for the first time in 30 years.
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