Welcome to the weekly digest of the most talked about stories from adidas News.
We welcome Ilona Maher, a global rugby star and role model, as the latest member of our prestigious elite athlete roster. Based on a shared commitment to performance at the highest level, Ilona will be the face of the launch of a brand-new women's rugby boot later this year as the world gears up to enjoy this sport on its biggest stage.
Brazilian-American actress, producer and entrepreneur Camila Mendes joins the adidas Running community and speaks openly about her relationship with running, believing that it is less about competition and more about community, self-care and fun. For Ethiopian runner Tadese Takele, however, it's all about competition as he wins the Tokyo Marathon, his first major victory wearing the Adizero Pro Evo 1.
From running to hiking: adidas Terrex unveils two new footwear drops - a redesigned Skychaser GORE-TEX, which combines trail-tested technologies with a modern design, while a new Trailmaker 2 hiking shoe, also with GORE-TEX protection, is launched in collaboration with the iconic National Geographic.
adidas Originals headlines the second season of Avavav's #### show 'The Hole', whereas the latest collaboration with Song for the Mute, featuring the iconic Superstar, explores nostalgia, materiality and the poetry of imperfection.
From one inspiration to another, adidas and Kaf by Kaf #### collection, Lightbound, celebrates the intersection of sports, culture and fashion in the Saudi Arabia region, with the architect-turned-fashion designer Kawthar Alhoraish giving her personal touch as she continues to push boundaries in reimagining sportswear.
As we celebrate women who break barriers, spark ideas and inspire change, we invite you to stay tuned to the adidas channels where we continue to demonstrate that sideline support can empower, uplift, and encourage each other to dream big and achieve more.
We all need someone to make us believe.
Thank you for reading.