Welcome to the weekly digest of the most talked about stories from adidas News.
We start in Georgia where the annual Atlanta City Track Games brought some of the best athletes in the world together for a day long track and field festival. Some incredible performances were topped by Favour Ofili breaking the 16second barrier in the 150m in her Adizero spikes.
Staying in the US we saw updates for two of our longest standing athlete partners. The iconic Billy Jean King was recognized in 2025 TIME100 Philanthropy List for her ongoing work and impact off the court. While fresh colourways of the Dame X signature shoe, the milestone 10th shoe for the basketball star, were teased in the build up to its launch later this year.
In football, the European season crescendo approaches with the launch of the ‘Road to Glory’ pack of boots including the F50, Predator and Copa Pure III – all designed in white, gold and black for the big moments. Ahead of the UEFA Champions League Final, our stars based in the French Capital dressed to impress and readied themselves for the ultimate stage. With a trophy already secured, Newcastle United looked towards next season with the reveal of the 2025-26 Home Jersey.
To inspire outdoor adventures, our new Skychaser GORE-TEX shoe is ready to take you wherever you want to go – whatever the conditions. And to inspire a wardrobe upgrade, shoppers in Shanghai can visit an upgraded adidas Originals Flagship in the city. Find out more about whats on offer and how we launched the store here.
And finally, have you ever wondered how top athletes decompress? In our new content series we Ride Home With tennis superstar - Sascha Zverev and his brother Mischa. Catch the episode on Youtube as the two talk family, tennis and tackle the ultimate challenge – mini golf.
Thank you for reading.