Welcome to the weekly digest of the most talked about stories from adidas News.
Big news this week as we've just unveiled the first ever adidas and Mercedes-AMG Petronas F1 collection. The collection outfits every member of the team - drivers, engineers, mechanics and support staff - with performance wear, but also offers a range of dedicated team and fanwear for those who provide the ultimate sideline support. Find out more from George Russell and Kimi Antonelli, drivers at the Mercedes-AMG Petronas F1.
No less exciting are product reveals in other sporting categories: Patrick Mahomes' signature shoe, the Mahomes 2 Impact FLX, was released in time for the big game in New Orleans, while the Agravic trail running range introduced the latest addition, the Agravic GORE-TEX, built for speed in any weather conditions.
The adidas portfolio continues to grow from week to week as we welcomed the next generation of athletes - Ethan Holliday, America's number one high school baseball recruit, who has become our first baseball NIL athlete, and Kirsty Muir, Scottish freestyle skiing star, who brings an impressive track record as an Olympian. Two more established athletes have also joined us - American trail runner Cody Lind who’s getting ready for endurance runs and Polish tennis star Hubert Hurkacz, who will continue his season in the new Ubersonic 5 shoe.
This week also saw our athletes celebrate new achievements: Olympic silver judoka, Shirine Boukli, is back in action with an amazing performance at the Paris Grand Slam while climbing legend Will Bosi completes the historic second ascent of 'Excalibur' in Arco, Italy.
Beautiful things do happen, as music star Benson Boone reminded us of with his brilliant performance at the Grammy's, where his baby blue custom Sambas matched his outfit perfectly.
Thank you for reading.