Welcome to the weekly digest of the most talked about stories from adidas News.
Paris Fashion Week is here. Pharrell’s new Adistar Jellyfish was officially revealed, with adidas Originals trucks dropping new pairs in one-of-a-kind packages around the city, while adidas Originals and Grace Wales Bonner’s SS26 “Jewel” collection paid homage to identity and elegance, bringing Trefoil heritage to the future of fashion.
From France to the UK, the spotlight turns to two legendary stages in tennis and Formula 1 - Wimbledon and Silverstone - as we celebrate both with bespoke collections and the best athletes. Just in time for the British Grand Prix, George Russell and Kimi Antonelli introduce a collection inspired by the iconic Mercedes-Benz W196, blending tradition with precision design. Meanwhile, in London the adidas Clubhouse brought together adidas athletes and creators to mark the return of the Trefoil to the tennis court after 30 years. The
intersection of sport and style at its finest.
In the lead-up to UEFA Women’s EURO 2025™, we debuted a film featuring icons Aitana Bonmatí and Alessia Russo - part of our “You Got This” campaign - that offers a fresh perspective on rivalry, showing how it can drive personal performance and elevate the game. Read here or watch a clip to find out how some of the best football players find out
competition motivates high performance.
The tournament will also mark the on-pitch debut of the F50 SPARKFUSION - our innovative, athlete-backed boot designed specifically for women: we invite you to get a sneak peek into the science, research and testing that went into the creation of the boot.
On the golf course, Minjee Lee made history with her third major win at the Women’s PGA Championship, wearing the adidas TOUR360 Boa. While out on the trail, adidas athletes Hannah Allgood and Daniel Jones reflect on what it takes to tackle the legendary Western States 100 - one of the most challenging endurance races in the world. And
finally, the adidas basketball family just welcomed Valdez Edgecombe Jr. and Jeremiah Fears - two talented athletes set to make big steps in the game.
Thank you for reading.
