Welcome to the weekly digest of the most talked about stories from adidas News.
Beginning with a historic breakthrough for women’s rugby, as we introduced the #### Avaglide; the industry’s first female-specific rugby boot that will be worn by top athletes including Ilona Maher, Jess Breach, and Renee Holmes, as they compete for the biggest prize in rugby this summer.
In Austria multi-sport star Anna Hall made history with an astonishing 7032 points in the heptathlon, securing second place on the all-time list - just behind the legendary Jackie Joyner-Kersee.
A tribute to greatness on the football pitch, the latest Messi F50 "Prestig10" celebrates legacy, speed, and sheer brilliance in motion. From one great to another, we saw NBA legend Derrick Rose sharing insights on dedication and stamina at the 17th adidas Eurocamp, inspiring the next wave of basketball stars.
This week we also welcome new partners to the adidas family. American high school standout Tristen Keys joins our growing North American football roster, underscoring our ongoing commitment to the sport. Mexican-born Karim Lopez, one of the youngest basketball talents, is not just a rising star but a trailblazer for the sport in Mexico. Meanwhile, Indian
actress Suhana Khan joins the adidas Originals family, following in the footsteps of national icon Deepika Padukone.
In the world of adidas Originals the adizero Goukana debuts in a vibrant yellow colorway, redefining chunky silhouettes and making a bold statement in sneaker culture. And in gaming, we’re bringing new energy to Minecraft, one of the best-selling games of all time with over 300 million copies sold, for a new in-game adventure: players will be able to download the free adidas Adventurers add-on and team up with three exclusive companions: the adidas Coach, Teammate, and Mascot.
Thank you for reading.