Welcome to the weekly digest of the most talked about stories from adidas News.
Our relentless drive for product innovation has earned us a spot on Fortune Magazine’s inaugural list of Europe’s Most Innovative Companies, as the top apparel brand among 300 companies across 21 countries and 16 industries.
Football summer is here. We have unveiled the new Inter Miami CF 25 Third Kit, just in time for the FIFA Club World Cup. The Women’s DFB Team is making their final preparations for Women's EURO 2025 at our very own Home Ground at the adidas Headquarters in Germany. Our Football Club-themed Samba Pack, featuring seven of the biggest teams in the
world, lands right on time as we see football boot sneaker trends continuing to dominate street style. And speaking of football club royalty, in a new feature you can read more about the journey of Al Ahly FC, the most successful team in African football history and, by the numbers, the most decorated club in the world.
From the pitch to the screen, we invite you to watch the trailer for the second episode of our docuseries Illuminated featuring Ballon d'Or winner Aitana Bonmatí, her story seen through the lens of one of her closest friends, Maria Rodrigues. It offers an intimate insight into the power of community and belonging in Aitana's
journey, rooted in the universal truth that everyone needs someone to help make them believe,You Got This.
Lionel Messi and Patrick Mahomes are not an exception: in our latest You Got This campaign video, where the two legends push each other to new heights, they remind us that no matter how great you are, you can always raise your game further through the encouragement of your peers.
On the course, Scotland’s Connor Syme made headlines by clinching his first title at the 2025 KLM Open, whereas on the streets, a new lace-up version of our Taekwondo silhouette brings a classic sneaker twist to martial arts heritage in a unique and stylish way.
Thank you for reading.