Welcome to the weekly digest of the most talked about stories from adidas News.
All eyes are on Women’s EURO 2025™, with spectacular goals being scored with 'KONEKTIS', the adidas Connected Official Match Ball, allowing accurate measurements of ball speed, spin and distance to the goal, with Jule Brand and Riola Xhemaili being among the latest adidas athletes scoring for their national teams wearing the new
F50 Sparkfusion.
Off the pitch, just in time for the Oasis Live ‘25 global tour, we invite you to take a look at our reopened Manchester Market Street store as it has become the retail home of the full Oasis range. Meanwhile, adidas Originals continue to celebrate cultural icons with the latest Superstar campaign video featuring some of the original trailblazers, including Missy Elliott, JENNIE, Anthony Edwards, and Samuel L. Jackson, as he narrates a story of Superstar, championed again and again by each generation.
On the court, we continue to support the next generation of athletes. The Paris Basketball Youth teams received a special delivery with the Harden Vol. 9 “Red Metallic” brought to them by the player himself. And in the Philippines, we proudly introduced new national team basketball colours for Men’s and Women’s teams as they get ready for the 2025 FIBA Asia Cups.
In our latest Out of the Box YouTube feature, tennis rising star Ashlyn Krueger takes us through a box full of special items that tell the story of their life - both in sport and beyond.
Thank you for reading.