Welcome to the weekly digest of the most talked about stories from adidas News.
The band with the three stripes is ready to takeover your summer. Ahead of a sold out global tour the legendary Oasis have revealed their first ever collection with adidas. Get ready for tees, tracksuits, bucket hats, and terrace classics to help take tour merchandise to a new level.
New levels of design have also been unlocked with the adidas London Originals Tennis collection, a beautiful set of apparel with immaculate detailing bringing the Trefoil back to the court just in time for Wimbledon. Inspired by the court but designed for the street, is Edison Chen’s CLOT Stan Smith Beaded, continuing the designer’s considered interpretation of adidas icons.
Switching to the Rugby pitch, with the countdown on to the Rugby World Cup adidas and New Zealand Rugby have unveiled the Black Ferns 2025 kit – featuring a traditional weave graphic design and accompanied by a first bespoke training range. Fresh kits need fresh boots and the recently launched #### Avaglide continues to make headlines as the first women’s specific boot created to support the performance requirements in the sport.
Innovation for women in sport is also coming to football, with this week’s reveal of the F50 SPARKFUSION – a boot built by and for women’s football players. Based on adidas’ biggest ever study and testing with some of the best players in the world, the new boot addresses comfort, supports agility and enables speed. To celebrate the F50 SPARKFUSION launch in North America adidas brought back together players from the first USWNT in 1985 to help inspire future boundary breakers.
Boundary breakers don’t come much more special than Aitana Bonmati. The World Cup and Ballon d’Or winner has given unique access for a look into her life – through the lens of her childhood friend Maria. The second episode of Illuminated shows we all need someone to make us believe, You Got This.
And finally, a step into the future. adidas has unveiled the CLIMACOOL LACED shoe, created through a unique printing process to deliver a fit, look and feel that is unachievable through traditional manufacturing. Launched through a film shot by Gabriel Moses featuring sprint sensations Noah Lyles and Junelle Bromfield, the CLIMACOOL LACED is made and feels like nothing else out there.
Thank you for reading.
