Welcome to the weekly digest of the most talked about stories from adidas News.
We have been recognized as one of the top 10 most innovative companies in sports for 2025 by Fast Company. The opinion leaders on technology and design at Fast Company have recognized adidas for three groundbreaking designs: the record-shattering Adizero Adios Pro Evo 1, the trail running Agravic Speed Ultra, and football’s first-ever ‘supershoe,’ the game-changing F50+. Developed and tested at our Innovation Lab in collaboration with athletes, these designs redefine performance across multiple sports.
Ahead of March Madness, our WNBA basketball roster of players got together in a short film to remind us that we all need someone to make us believe. "adidas and I are thrilled to debut the latest chapter of the 'You Got This' campaign, celebrating the power of positivity in sport. This chapter is a call to action to show that competition and support can co-exist, making both the individual and the game stronger,” says Candace Parker, President of adidas Women’s Basketball and Executive Producer of the film. For more from Candace on leadership, authenticity and empowerment, watch the exclusive interview here.
Speaking of sisterhood and support, we welcomed Olympic Slalom kayaker Noémie Fox to the adidas family: all is set for the Fox sisters to continue breaking records after the triumph in Paris last summer.
Also in Australia: our 17-year-old track and field icon, Gout Gout once again created history with fastest 200m at Queensland Athletics Championships.
In Germany, we launched a limited-edition jersey to celebrate 125th anniversary of the DFB association, featured in a short film 'The Fabric of Legends', while the French National Rugby Team took to the podium in their new kit to celebrate winning the Six Nations Championship.
Finally, we invite you to check out some of the incredible installations when adidas Originals took over Shanghai with the SUPERSTARCON event, celebrating the legacy of the iconic Superstar through music, fashion and street culture.
Thank you for reading.
