Welcome to the weekly digest of the most talked about stories from adidas News.
Premiering mid-April on adidas' YouTube channel, our four-part “Illuminated” docuseries kicks off with an inspiring episode featuring basketball player Anthony Edwards and his best friend Nick Maddox. Their story is a rare, intimate portrait of deep connection beyond the field of play, proving how everyone needs someone to help make them believe You Got This.
SL Benfica’s star, Florentino Luís, surprised the Under-12 team at University Stadium in Lisbon to raise awareness among young players about the importance and power of positivity for athletes, reinforcing the idea that sports are not just about skill, but also about mental and emotional support.
Rising star Jakub Menšík takes home his first ATP trophy at the Miami Open, fuelled by the Adizero Ubersonic 5, while history repeats itself as the Black Ferns Sevens secure their third consecutive title at the Hong Kong Sevens tournament. Consistency at its finest.
This week has seen the return of the Originals Trefoil to golf, with the new collection reimagining our heritage as an original style leader on and off the course. adidas Originals and BAPE® introduced a head-to-toe collection for adults and kids, celebrating the iconic Superstar through fresh designs, whereas Jude Bellingham's third lifestyle
collection, a blend of luxury and everyday comfort, was inspired by the limited-edition of Predator 30 boot's iconic burgundy fold-over tongue.
Speaking of football: Lionel Messi and Patrick Mahomes came together in Los Angeles for the FIFA World Cup 2026 kick-off event. Two icons, one unforgettable moment.
Thank you for reading.