Welcome to the weekly digest of the most talked about stories from adidas News.
We have revealed the UEFA Women’s Euro 2025™ away kits for the Belgium, Germany, Italy, Spain, Sweden and Wales women's national teams, as they prepare to compete on the biggest stage in international European football. To find out who brought about a unique spark to the design of the jersey, check out a blog post with our designer Arianna, whose approach is blending tradition, art, and movement.
As part of the new brand campaign, adidas icon, Son Heung-Min, shows his support from the sidelines to young footballers in London, while the Indian National Cricket Team proves that we all need someone to make us believe, You Got This.
At All-Star Weekend, a celebration of sport, culture and community. From making an epic return to his Oakland High school to hosting a party paying a tribute to the iconic Superstar and its impact on basketball culture, Damian Lillard welcomed the family of adidas athletes and friends, while we dropped a brand new ‘Outer Limit’s All-Star collection of signature shoes.
In golf, Ludvig Åberg's outstanding performance in Adizero ZG brought him the second PGA title, while Ruth Croft and Daniel Jones, ultramarathon runners, defended their titles at the New Zealand Ultra-Trail by UTMB 102km, setting new course records.
adidas Originals and Sporty & Rich presented a new apparel and footwear collection inspired by the timeless spirit of America’s iconic college whereas the iconic Superstar got two premium takes with JJJJound special touches.
Starting with the 2025-2026 season, we will be the official partner of Club América, an icon of Mexican football, marking the return of a historic collaboration, while another exciting piece of news in athletics, as we announced our partnership with the Swedish Athletics Association.
Thank you for reading.