Welcome to the weekly digest of the most talked about stories from adidas News.
The festive season started early. The Anthony Edwards 1 signature basketball shoe was named Sneaker of the Year by Complex. The "Typically German" campaign won two Clios and the Grand Effie Germany 2024 for its effective brand storytelling, which not only brought a new tone to the nationwide football discussion but also played a major role in achieving a new record in the sale of pink away shirts for the German national team, while the film "Hey Jude", which tells the story of Jude Bellingham's journey of embracing fan support and overcoming pressure, took home eight Clios in the Sports category.
Retro is back, with style: adidas Originals and Sporty & Rich have teamed up again to launch their latest collaborative footwear collection; AS Roma football club have just unveiled the new Originals Bring Back collection, inspired by the rich heritage that celebrates the club's past and revives the iconic colours and designs of the early 90s, while Edison Chen's new CLOT November collection offers a fresh take on sportswear, blending tradition with contemporary elegance.
If running is also back on your daily agenda, we've got you covered: we've unveiled Supernova Rise 2, the latest edition of the comfort-focused Supernova franchise made for everyday running, with a redesigned breathable upper and updated heel construction to optimise comfort and stability. No more excuses.
Finally, we invite you to discover the limited-edition F50 Two Horizons football boot that pays tribute to Arabic culture, and while we’re here - check out the story of the female-led project team that brought a first-of-its-kind Women’s concept store to life in Riyadh, Saudi Arabia. For women, by women.
Thank you for reading.