Welcome to the weekly digest of the most talked about stories from adidas News.
Ahead of the start of the 2025 Formula 1 season, we have unveiled the CLIMACOOL System comprising of an insulated Jacket and specially created Cooling Vest, to equip the Mercedes-AMG PETRONAS F1 team to perform at their best in the heat. Find out more about challenging temperatures in the car, how long it takes to cool down with a new solution and what George and Kimi have to say.
Basketball's sneaker game won't cool down anytime soon. The new Metamorphosis Pack featuring 5 key adidas basketball signature shoes, unveiled earlier this week, has already sparked conversations on social media.
In individual disciplines, the women are leading the gold game this week. Swedish cross-country skier Frida Karlsson made her historic triumph as she won gold in the first-ever women's 50km Mass Start at the FSI Nordic Ski World Championship while Spanish triple jumper Ana Peleteiro-Compaoré Brión took gold at European Athletics Indoor Championships.
Speaking of gold, we invite you to take a first look at the beautiful design of our new kit for the Mexico national team that celebrates the country's rich cinema heritage over the years, with black and gold details bringing to life Mexico's culture. And that's not all from football this week. The worst kept secret in sport was finally confirmed as we announced a multi-year partnership with Liverpool Football Club that will see us becoming the club's official kit partner
from the 2025/26 season onwards.
Also, this week: we may witness that cricket-core is becoming the hottest trend of 2025. The new adidas India cricket kit jersey didn't just take the podium when the men's national cricket team won their third ICC Champions Trophy, it was also spotted on the music stage when the singer Shawn Mendes performed at Lollapalooza wearing Virat Kohli's iconic India No. 18.