Welcome to the weekly digest of the most talked about stories from adidas News.
The adidas Superstar is officially back. The legendary actor Samuel L. Jackson narrates the first Superstar film about the return of the original icon that spans generations of cultural innovation.
At Paris Fashion Week, adidas Originals celebrated football as fashion’s ultimate muse, with the adidas F50 Megaride standing out in Willy Chavarria's latest SS26 collection. Meanwhile, adidas Originals and CLOT by Edison Chen revealed a new collection reimagining classic design, with the first adidas CLOT pop-up store in London offering an exclusive experience from July 4-13. If you are in London, check it out.
The Radiant Blaze footwear pack brought fresh design and vibrant colourways of F50, Predator and Copa silhouettes, just in time for the UEFA Women’s EURO 2025™. In basketball, Damian Lillard revealed the adidas Dame X, his 10th signature shoe and in American football, we keep growing our roster of student-athlete partners, with a college football standout Jeremiah Smith joining adidas.
On the trail, Abby Hall won Western States 100 in a time of 16:37:16, becoming the 4th fastest woman in the Western States history, while other three adidas athletes - Hannah Allgood, Caitlin Fielder, and Emily Hawgood finished in the top 10 - all wearing the adidas Agravic Speed Ultra. Four women, one shoe.
For those more interested in casual rather than endurance runs chasing records, we introduced the Everyday Running footwear range - a refined line-up of three models, each designed with a clear functional benefit to support runners of all levels.
In rugby, we celebrated the launch of the adidas New Zealand Rugby 2025 All Blacks jersey, seamlessly connecting the past, present and future legacy of the team, while in cycling, we announced a multi-year partnership with INEOS Grenadiers, to become the official Off-Bike clothing and footwear partner to the 12-time Grand Tour winners.
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