Welcome to the weekly digest of the most talked about stories from adidas News.
Doja Cat set the FIFA Club World Cup stage ablaze in custom adidas: Designed by Brett Alan Nelson, sketched by Melissa Mehrtens, and brought to life by Shoe Lab Doheny’s own Wilson E Jimenez, the outfit is blending sport-inspired elements with a bold, feminine edge.
In basketball, the seventh signature shoe from Donovan Mitchell, the D.O.N. Issue #7, brings his “Determination Over Negativity” ethos to life through bold design and performance features. The Y-3 Fall/Winter 2025 running collection offers head-to-toe looks and fresh takes on two Adizero silhouettes, whereas the newly launched Tom Daley Swimwear
collection draws inspiration from the art of knitting.
Rugby star and adidas partner Ilona Maher took home Best Breakthrough Athlete at the Excellence in Sports Performance Yearly Awards, reminding us in her acceptance speech that strength is back in fashion – something we’ll see firsthand at the Women’s Rugby World Cup this summer. Meanwhile, Arsenal player Kyra Cooney-Cross visited young female
footballers, showing that sideline support is a powerful reminder that we all need someone to make us believe, you got this.
Le Azzurre made history, reaching their first Women’s EURO semi-final since 1997. At Wimbledon, wheelchair tennis star Martin de la Puente claimed his second title, while Ivan Ivanov celebrated his first Junior Grand Slam win. And in France, Australian golfer Grace Kim secured her first major title at the Amundi Evian Championship in a dramatic finish.
Finally, we’re proud to be back in Queens as the official sports partner of St. John’s University, outfitting over 300 Red Storm varsity athletes for the upcoming academic year.
Thank you for reading.