Welcome to the weekly digest of the most talked about stories from adidas News.
This week, we spotlight two stories of the incredible athletes whose determination, resilience and belief, along with the adidas teams behind them, helped to push sports performance to new levels.
In “Chasing100”, we follow five athletes and the adidas innovation team as they explore the boundaries of speed and endurance in Nardo, Italy – with a YouTube documentary capturing the untold story of the fastest 100km ever run.
Meanwhile “Rebeca Andrade by Xico”, our latest Illuminated episode rooted in the universal truth that everyone needs someone to help make them believe You Got This, offers unique insight into the journey of Brazil’s most decorated gymnast and the vital role of coach Xico Porath Neto in helping her overcome setbacks.
Top athletes across sport continue to have an impact on and off the field of play; NBA legend Tracy McGrady has returned to the adidas team to help mentor the next generation. Anthony Edwards 1 went turf mode with a custom cleat for Travis Hunter, while Messi’s VIS10N came to life in the latest F50 drop.
In mountain biking Vali Höll claimed her fourth consecutive Downhill World Championship in Champery, Switzerland, riding in custom adidas shoes. On the pitch, Les Bleus and the Black Ferns made it through to the Women’s Rugby World Cup quarterfinals.
And finally, looking into the future two major partnerships mark a bold step forward: Four Ring & Three Stripes: a multi-year partnership between adidas and the Audi F1 Team, debuting in 2026, while in college sports a 10-year partnership with Penn State isn’t just about outfitting over 800 student athletes across 31 sports in Three Stripes - it’s about a long-term commitment to elite youth sport.
Legacy being built, one step at a time.
Thank you for reading.