Welcome to the weekly digest of the most talked about stories from adidas News.
Less talk, more Superstar. Jude Bellingham, Stormzy, Barry Keoghan, Olivia Dean, Florian Wirtz, Blane Muise, Jules Koundé, Angèle, Nina Chuba, Nick Woltemade and more global superstars from sport, music and fashion came together to celebrate the Originals Icon - the Superstar.
The new ADIZERO X AMG drop has marked the start of a partnership between AMG and adidas, set out to challenge the limits of speed through radical innovation.
From the peaks of UTMB to the rugby pitch and tennis court, adidas athletes continue to deliver remarkable achievements. Ruth Croft became the first woman to win all three UTMB major finals, and only the second athlete in history to claim the triple crown. At the US Open, Félix Auger-Aliassime advanced to the later stages, looking sharp in the latest Y-3 adidas outfits, while Portia Woodman and Pauline Bourdon Sansus dominated the Women’s Rugby World Cup with standout performances for the Black Ferns and Les Bleus.
In football, Lamine Yamal’s new signature logo was revealed, showing a co-creation journey that reflects his roots, identity, and unique style of play. Watch the story unfold in this video.
At the intersection of performance and culture, we invite you to discover why Marcelo is the perfect choice to bring legendary BAPE®’s signature ABC CAMO print to the world of adidas football and find out how EQT golf capsule blends style and performance, inspired by the designs that defined the adidas Equipment range from the 90s.
And finally, from Noah Lyles and his coach preparing for Tokyo, to NFL teammates Travis Hunter and Trevor Lawrence gearing up for the new season, we get reminded that regardless of sport, the message remains the same: we all need someone to make us believe, You Got This.
Thank you for reading.