Welcome to the weekly digest of the most talked about stories from adidas News.
The medal tally keeps climbing at the World Athletics Championships in Tokyo, with adidas athletes taking home 26 gold, silver, bronze. From triple jump to javelin, standout performances continue to inspire – including Noah Lyles, the new 200m World Champion, who took the win in 19.52 seconds.
In Paris, the adidas Arena lit up with The Sound of Superstar(s) - a celebration of the return of the iconic Superstar, brought to life by adidas Originals and music stars on stage.
Back in the U.S., Patrick Mahomes helped unveil adidas Texas Tech’s “Too Cold” football uniform for the 2025 season that will debut November 8. The signature Gladiator logo, Mahomes detailing and ice cool colour scheme looks set to give the Red Raiders the edge.
The new KITH and adidas Football Fall 2025 collection is here, inspired by the 1998 World Cup and fronted by Paul Pogba and Paulo Dybala, while the Wall Street X Olympique Lyonnais match jersey arrived in an unconventional way - with skateboarding’s seal of approval.
As the Women’s Rugby World Cup heads into semifinals, the Black Ferns reflect on the meaning behind their new adidas jerseys and personalized female-specific #### Avaglide boots. Watch the video to hear their stories.
And finally, in our new Out of the Box YouTube episodes, Olympian and heptathlete Anna Hall shares why she journals before competition and what keeps her grounded, while the 200m World Champion Noah Lyles reveals some of the most precious items that shaped his life.
Thank you for reading.