Welcome to the weekly digest of the most talked about stories from adidas News.
There is no better way to describe our new third kit for the Mexican National Team than a piece of art. Rooted in national pride and designed to unite as Mexico prepares to host its third World Cup, it is elevated through a special collaboration with Someone Somewhere; celebrating pure craftsmanship by artisan women from Naupan in the Sierra Norte de Puebla.
In women’s football, we marked a major signing as we welcome Chloe Kelly - England and Arsenal FC star and one of the game’s brightest players - to our global roster. And yes, she’s team F50. F50 Sparkfusion.
Driving impact beyond the pitch: the new adidas Impact Hub brings together our partnerships, community stories, employee volunteering and progressive actions - all focused on driving greater access to sport for all.
On court, we celebrated “Point Gawd” Chelsea Gray’s fourth WNBA Championship with a bespoke Ring Ceremony Crazy Energy Execution PE, debuted at the season opener.
And in innovation news, Olympians joined high‑performance testing at the adidas HQ Innovation Lab as we welcomed the French and Swedish Ski Federations into our winter sports family.
For more news, including behind the scenes of Backyard Legends with Raphinha, Manchester United’s custom Chinese New Year pre‑match jacket, or Trionda becoming an artifact, check out the latest Editor’s Picks.
Thank you for reading.