Welcome to the weekly digest of the most talked about stories from adidas News.
Basketball takes center stage this week, with standout moments across two continents; starting in North America with Donovan Mitchell and James Harden leading the Cavaliers to the NBA Eastern Conference Finals, to the launch of a new Harden 10 colorway “Supernova” inspired by his passion for music, and the latest Believe That
message from Ant Man. Before the spotlight then shifts to Athens, where adidas and the EuroLeague bring together elite competition, street culture, and the next generation of talent at the 2026 Final Four. It’s the perfect lead-in to the 19th edition of adidas Eurocamp in Treviso, where top NBA names such as VJ Edgecombe, Franz Wagner, and Bogdan Bogdanović will join elite coaches at one of the most prestigious draft camps for emerging prospects on June 5-7.
Beyond the court, the Backyard Legends campaign extends into the gaming world with a new activation on Roblox, bringing the joy of free play to a new generation of players and gamers.
Ongoing collaborations and new partnerships have been on the agenda this week as adidas Originals reunites with Avavav for a new spring summer 2026 collection exploring form and illusion. Meanwhile, a new multi-season partnership with Satisfy kicks off with the first drop of the limited-edition ADIZERO Adios Pro 4 Satisfy. In rugby, fresh off the tournament triumph, England star Ellie Kildunne joins the growing adidas family in the sport. A role model for a new generation, set to lead the game forwards in the Avaglide ####.
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