Welcome to the weekly digest of the most talked about stories from adidas News.
After a month full of sport the Australian Open closes out January with adidas athletes shining in Melbourne. Great performances from athletes including Svitolina, Pegula, Jovic, and Sascha Zverev having another shot at making a Grand Slam Final – with their bold orange apparel range continuing to stand out against the bright blue hardcourts.
Standing out on and off the pitch, in football we go bold. To mark 20 years since the original ‘Beast Pack’, we reimagine the F50 Tunit Y-3 for Paris Fashion Week. Football, music and fashion come together for the Manchester United x Stone Roses collection. And welcoming a partner back to the adidas family, with the return of the Hellenic Football Federation and stripes back on the Greek jerseys from 2026.
It wasn’t just F50s causing chaos in Paris this week, with the most talked about show from Willy Chavarria and our fourth collection together brought to life with an incredible runway performance. The clash of performance and style is also on show in Los Angeles with the launch of a new collection with Entire Studios – find out more about the Fashion Forward Performance range here.
As we look ahead to February sport goes into headline mode – with the pinnacle of the winter sports calendar in Milano Cortina and the crescendo of the American Football season with Super Bowl LX. adidas athlete Kirsty Muir continues her winning streak with a gold medal at the X Games Freeski Slopestyle, perfect preparation for Italy. Switching to North America, as Bad Bunny gears up for the big game, we get an official look at the new Bad Bunny x
adidas Ballerina “Flamboyán” – inspired by the trees of Puerto Rico.
And for anyone getting out for a run this week, do it in comfort. Fresh designs of the Supernova Rise 3 are here to help.
Thanks for reading.