Welcome to the weekly digest of the most talked about stories from adidas News.
We kick things off with a trip down memory lane; our Bring-Back Collection with Arsenal celebrates the unforgettable 1992–1994 home kit design that defined a new era at Highbury, blending football heritage and legendary aesthetics.
In basketball, we unveiled the James Harden Vol. 9 “Snakeskin” colorway: striking looks paired with Lightboost midsole, Air Vents, and multi-directional traction for high performance. From Harden to Edgecombe; we invite you to watch VJ’s inspiring journey with humble beginnings to his NBA debut in our latest YouTube feature - a story of unwavering support from family and community.
On the global stage, we reunited with the South African Football Association as an official partner in 2026, celebrating their first FIFA World Cup™ qualification in 16 years.
In lifestyle and fashion news, adidas Originals has teamed up with streetwear brand HELLSTAR for a signature Superstar, dropping exclusively at ComplexCon this weekend.
Meanwhile in training, fitness creators Massy Arias, Paola Zurita, Issa Vasquez, and more came together at our House of Strength Optime Retreat in Portugal - a full week of diverse workout classes, workshops, and empowerment sessions.
Finally, adrenaline ruled the desert at Red Bull Rampage 2025, where adidas Five Ten athletes delivered big: Robin Goomes defended her women’s freeride title, while Thomas Genon and Tom Van Steenbergen claimed second and third in the men’s competition.
Thank you for reading.