Welcome to the weekly digest of the most talked about stories from adidas News.
The wait is over – the FIFA World Cup 2026™ has officially kicked off! What better stage than Mexico City, where adidas brought together sport and cultural icons to celebrate the moment, with a showcase of football moments, styling experiences and curated cuisine that celebrated local flavors and music.
As the summer of football begins, a steady stream of adidas innovation for athletes, unique player stories, and defining moments will follow.
In our dedicated World Cup 2026 hub, explore everything – from the innovative cooling system developed with players to help combat the heat during the tournament, to the uniquely crafted official individual player trophies, and the design inspiration behind this tournament’s custom federation goalkeeper jerseys. No stone left unturned.
Across Europe, there’s huge news spanning football, basketball, motorsport, and tennis.
adidas and Real Madrid have announced an eight-year partnership extension to continue their unrivalled success through to 2034 and ensuring the three stripes remain on all on-pitch apparel across teams – from the Academy and Genuine teams to the fast-rising women’s team and the club’s basketball team, Europe’s most successful basketball franchise.
On the courts, Sascha Zverev claimed his first Grand Slam title at Roland-Garros. Meanwhile, in motorsport, Kimi Antonelli continues his remarkable rise, securing his fifth Grand Prix win in a row this season. And in basketball, Franz Wagner, VJ Edgecombe, and Mike James came together to mentor the next generation of global talent at the 19th edition of Eurocamp in Treviso.
And breaking news from the basketball court: superstar Kelsey Plum has just joined adidas Basketball family!
For more, check out the latest Editor’s Picks.
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