Welcome to the weekly digest of the most talked about stories from adidas News.
It’s official: the Virginia Adistar Jellyfish has been crowned Shoe of the Year 2025 and we have Pharrell Williams sharing the inspiration behind the design.
adidas Originals collaborations took center stage this week: the Pro Model Collection with CLOT by Edison Chen revives Ivy-League style; the third partnership with Avavav transforms classics into sculptural statement pieces; while the SpongeBob SquarePants-themed footwear collection celebrates the new movie and beloved characters. Looking
to the future, Lamine Yamal was spotted in the exclusive red SP5DER x adidas Superstar ahead of its 2026 release.
From the streets to the slopes: Lara Colturi, one of alpine skiing’s most exciting young athletes, has joined adidas ahead of Milano-Cortina 2026. Read her story here.
Shifting gears to motorsport, following Kimi Antonelli’s podium finish at the Brazil Grand Prix all eyes turn to Las Vegas - both to the race and the style - as we unveil a new Mercedes-AMG Petronas F1 fan collection inspired by early 2000s streetwear, U.S. sports culture, and the energy of Las Vegas at night.
This week also brings three fascinating conversations with members of the adidas athlete family.
First up skating star Kader Sylla teamed up with Twitch creator ChrisNxtDoor in a new episode of Playing Games on adidas CONFIRMED, breaking down the world of skating; while the T&F world champion, Noah Lyles, shared his thoughts on the best sneakers of all time, his medal wins, favourite designer, anime, and more in conversation with Footwear News.
Finally, a sneak peek into a special moment at our HQ: the football legend Marcelo Vieira visited the adidas Archive, immersing himself in the brand’s heritage and donating a very special pair of boots - worn when lifting the UEFA Champions League trophy in 2018.
Thank you for reading.