Welcome to the weekly digest of the most talked about stories from adidas News.
Incredible performances have continued in Milano-Cortina with the best athletes in the world showing up strong. A childhood dream became reality for China’s Su Yiming as he took Olympic gold in the snowboard slopestyle, the ultimate way to celebrate his birthday. Team GB continued to fly in the skeleton with gold in the Mixed Team, and the first GB gold on snow with the Mixed Team Snowboard Cross.
Team Germany bossed the Bobsleigh with Adam Ammour taking bronze, Laura Nolte taking silver in the Monobob and a historic 1-2-3 podium in the two man Bobsleigh. And the best slalom skier ever cemented her legacy with a second gold in the discipline, 12 years after her victory in Sochi. Mikaela Shiffrin dominated in the mountains, and you can see more about her journey in the adidas Illuminated documentary.
When it comes to star athletes, basketball knows how to bring them together. The All Star Weekend in LA saw the best in the game gather for a festival of hoops and adidas athletes stole the show. Anthony Edwards was recognized as All Star MVP, Damian Lillard took the 3-point contest and VJ Edgecombe shone through as the Rising Star MVP. Three stripes taking over.
A new member joined the adidas family this past week with música Mexicana sensation Peso Pluma announcing our partnership. Switching to golf, Colin Morikawa won the Pebble Beach Pro-Am climbing to no.5 in the World Rankings. And our partnership with Liverpool Football Club got a new look, with an adidas originals collection bringing modern style to football heritage
Finally this week, a jacket from adidas China is fast becoming the most talked about piece of clothing in the world. CNN have a deep dive into the adidas Tang.
Thank you for reading.