Welcome to the weekly digest of the most talked about stories from adidas News.
We remain glued to the pinnacle of winter sports taking place across Italy.
Biathlon’s elite female athletes came out firing: Olympic gold for France’s Lou Jeanmonnot in her debut, silver for Italy’s home favorite Dorothea Wierer, and bronze for Germany’s legend Franziska Preuss. And in snowboard Big Air, 21‑year‑old Su Yiming added bronze at Milano Cortina - sharing proudly, “I’ve finally got every colour!”
What is equally inspiring is all the powerful stories behind the people - journeys defined not by ease, but by grit.
Frida Karlsson’s two Olympics golds in Women’s Skiathlon were years in the making. Discover her story about finding balance. And Kirsty Muir’s road to Milano Cortina started in Scotland’s hidden ski culture before a breakout World Cup moment, helping inspire the next generation to believe that even the unlikeliest beginnings can lead to greatness.
Speaking of greatness: through his new adidas Originals campaign “I am Everything” – Bad Bunny invites audiences to hold onto the ability to imagine without limits and choose who to be once, or as many times as it takes. Read more here.
In another news, sports biggest stages unite a powerful pool of players, partners and creators. Fresh signature drops, Willi Chavarria’s take on basketball, ‘Ant Land’ and more is happening across the city at the NBA All-Star Weekend. Read more here.
Thank you for reading.