Welcome to the weekly digest of the most talked about stories from adidas News.
Anthony Edwards has unveiled his highly anticipated signature shoe, the AE2, on his “Believe That” tour in China: from grassroots tournaments to fan-packed galas, Anthony has continued to inspire the next generation of hoopers across the world.
The Women’s Rugby World Cup kicked off with powerful performances from New Zealand and France, setting the pace with early wins. In the mountains, the Agravic Speed Ultra 2 Prototype made its debut at UTMB, supporting athletes through the challenging conditions. Excitement is real.
On the track, adidas athletes Noah Lyles, Jessica Schilder, and Ackera Nugent were among many adidas athletes crowned Diamond League champions, showcasing speed, strength, and precision, while earlier in the same week, seven new Federation Kits were unveiled for the World Athletics Championships - designed to empower athletes on the global stage in Tokyo.
At the US Open, we’re putting athletes front and center: we invite you to take a sneak peek into our Athlete Product Excellence Lab pop-up with Daria Kasatkina, set up to service the athletes during the tournament.
Lamine Yamal, Tate McRae, and Babymonster are back showcasing new pieces from the #### Z.N.E. collection, capturing moments of comfort far from the spotlight of pitches and stages.
And in a tribute to cinematic and sneaker legends, Bruce Lee x adidas Jabbar Lo celebrates the iconic “Game of Death” duo. Legends live forever.
Thank you for reading.