Welcome to the weekly digest of the most talked about stories from adidas News.
Indiana claimed victory over the Miami Hurricanes in the all adidas NCAA College Football National Championship, while Su Yiming secured yet another Snowboarding World Cup podium on the road to Milano Cortina. Building on the brand’s commitment to winter sports and high performance, we also extended our partnership with the German Ski Federation (DSV) through 2034.
In motorsports, it's always forwards. The Audi Revolut F1 Team revealed its Audi R26 race car alongside an adidas teamwear range to be worn by Nico Hülkenberg and Gabriel Bortoleto as the countdown to the first race of the season begins.
Fresh collections take center stage this week across tennis and golf. The new Australian Open tennis range delivers minimal design, a bold orange aesthetic, and materials built to support player performance. The latest Originals Golf collection channels the optimism and escapism of the 1950s through premium materials and crisp colours.
In footwear, the Harden Vol. 10 “Hellcat” arrives in a sleek, black out design with striking red accents, staying true to James Harden’s signature style, while the adidas and Humanrace EVOLUTION Pro merges the most advanced engineering with Pharrell Williams’ visionary design language.
We finish the week looking ahead to Paris Fashion Week, with a sneak peek at the upcoming adidas Originals by Wales Bonner FW26 collection. Stay tuned for more to come.
Thank you for reading.