Welcome to the weekly digest of the most talked about stories from adidas News.
The countdown to a FIFA World Cup truly begins with the reveal of the jerseys that players and fans will wear with pride for the biggest stage in sport. This week we revealed the home kit designs for 22 teams including Argentina, Spain, Japan, Italy, Germany, Mexico and many more. Some of our top athletes also showed this week the preparations they are undertaking to be ready for a tournament like no other.
A different type of preparation is in full swing for our Winter Olympic and Paralympic hopefuls, as we revealed our Team kits and collections for Milano Cortina 2026. Athletes from Team GB, Team DE, and Team Poland showed off the new designs with the countdown now on to Games time.
Partnerships and collaborations continue to hit for the brand with the three stripes; from a Motorsport collection with Maiou, to Arsenal and England’s Declan Rice revealing the latest SPZL products. From a beautiful interpretation of the Predator boot designed by the Football Gal, to reuniting with MRBAILEY to reveal the ADIZERO ARUKU YAGI. And don’t forget the latest Adizero EVO SL Reflective Pack shown through the lens of Pharrell.
We finish the week with a birthday celebration for the TOUR360 golf shoe; 20 years, worn by 12 major champions, and over 100 professional wins. The commemorative edition with special detailing is available now.
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