Welcome to the weekly digest of the most talked about stories from adidas News.
Trust is earned, never given
Reputation isn’t built overnight, and 'breakout stories' aren't born from shortcuts. We are honored to be named the #2 Most Reputable Brand in the world by the 2026 RepTrak report as “the breakout story of 2026”. To the 230,000 survey respondents who recognized our commitment: thank you.
CLIMACOOL Innovation: Recognizing the past, eyes on the future
Museum of Art Pudong in Shanghai was transformed into the CLIMACOOL Future Museum to show the evolution of the CLIMACOOL platform, including current products across sport and lifestyle, as well as the future of technology.
Designers shaping the intersection of fashion and sport
adidas Originals by Wales Bonner returns with Spring/Summer 2026 lifestyle and on-pitch collections - elegant, refined and rooted in sport. The highlights are pony hair Gazelles, a weaved leather signature footwear silhouette, detailed floral jerseys and Wales Bonner’s distinct take on the latest iteration of adidas football’s iconic Predator boot, just ahead of FIFA World Cup 2026.
Willy Chavarria is also back with a new adidas Originals collection, ‘Love Prevails’, inspired by resistance through empathy, community, and dignity. Guided by the belief “love is strongest when everything is against it”, the collection visually expresses harmony, freedom, and brightness emerging from darkness.
As for other stories - if you haven’t seen Messi’s second signature F50 boot of 2026, ‘Hora Dorada’, James Harden’s Vol.10 Royal Blue ‘Marathon’, or witnessed the latest Les Bleues’ win in Women's Six Nations Championship – check out the latest Editor’s Picks.
Thank you for reading.