Welcome to the weekly digest of the most talked about stories from adidas News.
Last weekend delivered a moment set to redefine marathon running: adidas athletes Sabastian Sawe and Yomif Kejelcha shattered the historic Sub‑2 barrier in the men’s race, while Tigst Assefa broke the women’s world record.
Overnight success? Far from it.
Chasing Sub2 is a short documentary that captures the journey, which is as inspiring as the moment the world talks about. Moving between Sabastian’s training camp in Kenya, the adidas Innovation Lab in Herzogenaurach, and the streets of London on race day, it shows truly collective effort - united by a shared vision and culminating in a moment that inspired the world.
Meanwhile, momentum continues to build in football as we move toward another major milestone: the 2026 World Cup. From adidas’ lightest‑ever F50 boot to feature at the biggest stage, to a unique pet collection featuring select national team jerseys, and the latest drop with partner Miaou celebrating off‑pitch icons - there’s never a dull moment.
Elsewhere, from Mendoza going as No.1 in the 2026 NFL Draft, to Leo Messi spotted in the new adidas x Audi x Revolut F1 Miami jersey, and Indian superstar Ranveer Singh unveiling his own Superstar – be sure you check out the latest Editor’s Picks.
Thank you for reading.