Welcome to the weekly digest of the most talked about stories from adidas News.
Shaped by the athletes, printed for the future
Innovation stays in the spotlight this week with the reveal of a new football boot: a 3D‑printed design that provides a bespoke fit and tailored support. Discover Project R.A.P. - and how insights from some of the best athletes in the world helped shape it.
Collaborations across running, training and lifestyle
The latest adidas x Entire Studios drop blurs the lines between workout and everyday wear, with a new apparel range delivering striking silhouettes in a strictly all-black color palette. adidas x Song for the Mute debut The First Breath - the first-ever performance running collaboration that brings the shared design language to the road through the Supernova Rise 3 and a unique range of running apparel. From performance to style - Hellstar x adidas fourth and boldest Superstar II colorway yet with Hazy Orange, featuring a dusty orange palette and graffiti-inspired detailing.
Plus, more on new athletes joining the three stripes family in Football and Rugby in the latest Editor’s Picks.
Thank you for reading.