Welcome to the weekly digest of the most talked about stories from adidas News.
With the countdown to the World Cup entering its final stretch, the energy and excitement are building – and we have more adidas stories to keep the momentum building.
KITH x Lionel Messi delivers a World Cup-ready collection celebrating 20 years of Messi on football’s biggest stage, alongside 15 years of Kith’s cultural influence. The F50 Trionda Tunit pack, inspired by the official tournament match ball, celebrates the three host nations, through meticulous details illustrating national identities. The celebrations continue with the call up of adidas athlete Cristian Roldan to the US Men’s National team for his home World Cup, an incredible story that started with the 9 year old Roldan featuring in an adidas football advert.
Timothée Chalamet reunites with his childhood friend and pro footballer Alex Muyl, reminding us about the joy and freedom of play in a new short film; while Bad Bunny’s Ballerina returns in “Vivid Red,” drawing inspiration from Puerto Rico’s iconic Flamboyán bloom.
Anthony Edwards expands his signature line with the Believe That 1 – a $100 model designed to bring performance, style, accessibility and confidence to the next generation of hoopers.
And speaking of confidence, Kimi Antonelli continues to make history, becoming the first Formula 1 driver to take his first four Grand Prix wins in a row following his latest victory in Canada.
For more, check out the latest Editor’s Picks.
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