Welcome to the weekly digest of the most talked about stories from adidas News.
A strong wave of new product stories has defined the past week - blending performance with authentic style.
Bad Bunny’s signature BadBo 1.0 lands in a fresh beige and black colourway, alongside his first ever apparel capsule.
Adizero EVO SL continues its momentum: the latest HUMANRACE collaboration introduces a new take on the shoe paired with Mars and Earth inspired apparel. Meanwhile, George Russell and Su Yiming showcased next level speed at a Shanghai FAST LAB event, with the shoe playing a starring role.
A new season of training brings an updated fit: the SS26 Optimé leggings land with improved materials, elevated comfort, and a bold leopard print.
As the interest in hybrid training goes from strength to strength, we invite you to dive into the journey of 2×HYROX World Champion Tim Wenisch as he prepares for his biggest races in the brand new Adizero Dropset Elite.
In Football, ’90s inspiration continues to dominate off the pitch: adidas x Liverpool FC revives a classic with a collection nodding to the club’s iconic 1995/96 away kit.
And from classics to modern style, adidas Originals x Thug Club return with their second global collection — a bold fusion of sport attitude and playground spirit.
For more stories about latest athletes’ achievements and fresh collabs - including the unmissable adidas Y3 collaboration with F1 Mercedes-AMG Petronas team – check out the latest Editor’s Picks.
Thank you for reading.