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📰 News & updates
Google starts testing AI overviews from SGE in main Google search interface: You may see this even if you didn’t opt-in to the Google Search Generative Experience labs feature. Read Malte Landwehr’s analysis to prepare for the future of search.
TikTok is paying creators to up its search game: TikTok is leaning even more toward its app being used like a search engine. Creators making money on the platform will now be paid based in part on how well their content meets what other users are searching for.
Brands add AI restrictions to agency contracts: Brands are demanding stronger AI safeguards in their contracts with agencies, which is contrary to most agency operations, as they’re racing to adopt generative AI.
🔝 SEO
Steal our SEO API stack: From the Ahrefs API to Google’s Natural Language API, check out our team's recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need.
Website traffic down? Maybe it’s not your fault: In general, it’s best to hold off taking action until you’re certain of the root cause of your website’s traffic loss. And sometimes, it’s really not your fault. Despina lists the top three reasons:
- Google is stealing your traffic
- People’s wants and needs are changing
- People’s browsing habits are changing
Role of SEO in mergers and acquisitions: SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices.
Content pruning: Delete a ton of content and watch your organic traffic skyrocket. It sounds appealing, but unfortunately pruning has risks and its benefits are not guaranteed. Most importantly, your decision-making process needs to be sound; you shouldn’t set arbitrary targets for what you will and won’t delete.
Meet Wikipedia’s reliable sources list: Maintained by Wikipedia editors, this list covers the reliability of sources. You can also read the discussions they have about a site's reliability. It can potentially help you understand how people look at a site’s reliability.
💻 Digital marketing
How to stand out in an ocean of AI content: If all your content does is shuffle common knowledge around, then robots will inevitably take over. To stand out, you need to find other ways to add value. Ryan suggests three methods: experimentation, experience, and effort.
Enterprise content marketing: There’s a misconception that big enterprise websites rank for everything. They have an advantage, but they still have to figure out what content to create and put in the work to rank. Scale, complexity, politics, lack of strategy, lack of processes, and red tape make content marketing for enterprise companies more difficult than it is for smaller companies.
Content marketing reporting: A content report needs to be data-led, actionable, and function-driven. It keeps everyone on the same page and ensures the content team’s work counts.
It’s not you - it’s Google Search Console: GSC is not perfect; it has countless key flaws. For example, it gives you wrong or incomplete data about your site’s performance, indexation, crawling, and errors. Sometimes, it even contradicts itself. The solution is to complement GSC with other tools.
Till next time ;)
Cheers,
