Our meme of the week:
📰 News & updates
Google ads now mixed with search results: Google has been discreetly mixing ads within organic results for almost a year, recently making it official with a documentation update.
🔝 SEO
Do higher content scores mean higher Google rankings?: We studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around.
Ahrefs API use cases: From automated reporting to forecasting SEO opportunities, these are the eight ways you can use our API.
SEO trends: Chris digs into our keyword forecasting data and tells you which SEO trend to follow or no-follow. To give you a teaser: No, voice search and AMP do not matter.
SEO agency software: Chris shares the inside scoop on the most trusted tools SEO agencies use to provide their clients with the best SEO insights.
Guaranteed SEO services: Most SEO guarantees are scams. If they’re not, then they’re likely achieved unethically and is bad for your business long-term. There is only one guarantee that is not a scam and it’s drafted by Despina together with her lawyer:
Parasite SEO: Parasite SEO is not inherently bad. It’s just that most SEOs use them in an unethical way. The white-hat way is simply to write guest posts about competitive topics for well-known blogs in your industry.
Franchise SEO: SEO for franchises isn’t just local SEO multiplied by the franchise’s number of locations. There is more toit—Despina shares the successful strategies she’s used to scale SEO for local and national franchises.
Google search leaked API docs compilation: This is an aggregation of the most useful and insightful resources recently published from the leaked Google's Search API doc, compiled by Aleyda Solis.
Impact of AI Overviews on news sites: Seems like AI Overviews is (currently) not being triggered for news queries.
💻 Digital marketing
[Podcast] The secrets to scaling to $150M with limited resources: Our guest for this week’s podcast is Guillaume Moubeche, the CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers. He launched the company in 2018 and in 3.5 years, it was already valued at $150M.
How to promote your blog: There are only three ways: build, borrow, or buy an audience.
Content marketing tactics: We’ve tested these twelve content marketing tactics and are still using them.
Till next time ;)
Cheers,
