Welcome to another edition of the Ahrefs’ Digest.
It’s only one more week to the end of early bird sales for our SEO conference, Ahrefs Evolve. (VIP tickets are already sold out.)
Make sure you get your tickets before 1 August zooms past!
Alright, moving onto our newsletter. First, memes.
—
Meme of the week
A critical hit to all management offsites and team retreats:
—
Quick SEO news
—
Best of the week
Can You Spot Google Updates with XmR Charts?: XmR charts are designed to tell you whether any single data point from a time series is likely to be caused by normal fluctuation or a sign that something happened and needs to be investigated. It can be useful for contextualizing your monthly reporting numbers and justifying when you should (or shouldn’t) spend my energy troubleshooting a down month.
How to Get Search Traffic Without Ranking for Anything: Ranking for a keyword with your own website isn’t the only way to get customers from Google. Getting featured on other pages that rank for this keyword is incredibly effective too.
12 SEO Meetups You Should Have On Your Radar: SEO meetups are one of the best ways to meet like-minded people and provide a more relaxed, informal setting than a bustling SEO conference. See if any of these 12 meetups are in your city.
Don’t Let Your Ideas Rot: “Inspiration is perishable. It is an urgent call to action, much like when a ripe bread-starter is yeasty, bubbly and begging to be turned into dough. If you let it sit for too long, it dies. Like dough, ideas need your attention when they are rising. They need you to act when the timing is right.”
Screaming Frog Alternatives: This is how you create a comparison page. Just like Zendesk did years ago.
—
Latest from our podcast
This week’s podcast guest is Andrus Purde, founder of Outfunnel and former Head of Marketing at PipeDrive. Here’s what we covered:
-
What it was like to be a one-person marketing team at Pipedrive
-
Which tactics worked best in Pipedrive's early days
-
Is it worth it to launch on Appsumo today
-
What he's doing to market his new company, Outfunnel
-
Using software review platforms as a marketing channel
-
Which emerging platforms you shouldn't sleep on
-
Why "Ideas are worthless. It's the team that matters"
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
See you next week,
Si Quan
P.S. Liked this week’s Digest? Forward it to a friend or tell them to subscribe here.
