Welcome to another edition of the Ahrefs’ Digest.
Here’s our meme of the week:
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Quick search marketing news
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DOJ indicates it’s considering Google breakup following monopoly ruling.
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Google expands store ratings to Australia, Canada, India, and the UK.
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Google Shopping gets its own version of AI Overviews for your product searches
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ChatGPT rolls out SearchGPT in the US, offering live web search.
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Best of the week
The 50 Best Bootstrapped Backlink Builders in 2024: This is a list of bootstrapped SaaS companies ordered by referring domain growth from September 2023 to September 2024.
The Thought Leader's I.P. Pyramid: The 5 Categories of Material Every Powerful Communicator Needs: Your IP is your big idea and all the thinking behind it. This is the raw material empowering you to develop, distribute, own, and monetize your ideas. It’s made up of 5 distinct things:
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Your premise
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Key terminology you curate, create, and/or define
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Your methodologies (divided into how-tos and how-to-thinks)
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Your signature framework
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Your signature stories and signature bits
How SEO Can Capture Demand You Create Elsewhere: Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Here are some ways SEO can help you capture and retain the demand you’re generating so your marketing budget goes further.
AI Overviews: Google’s Danny Sullivan Provides an Inside Look: Aleyda Solis sat down with Google’s Search Liaison Danny Sullivan for an interview. The main takeaway: The future of search is centered on refining the user experience. For SEOs, this signals a shift from simply optimizing for keywords to understanding how content fits into the larger search journey.
The Disappearance of an Internet Domain: Not exactly marketing, but still one that affects SEOs and marketers: the domain. The British government has announced it’ll give up sovereignty over the Chagos Islands, the country code top-level domain for .io. Once this country disappears—as it’ll be under the sovereignty of Mauritius, the ccTLD will disappear.
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Latest from our podcast
Season 3 of our podcast is out!
This week’s podcast guest is John O'Nolan, founder and CEO of Ghost, an open-source and non-profit publishing platform.
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How Ghost is better than WordPress
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How Ghost does marketing
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The difference between journalists and creators
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What the heck "the Fediverse" and "Activity Pub" are (Tim still doesn't get it)
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How John wants to change the world of publishing
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Why most online content today is so pathetic
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The problem with platforms like Quora
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
See you next week,
Si Quan
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