Welcome to a new edition of the Ahrefs’ Digest.
We’re running a survey this week! We’re researching how the use of AI correlates with content marketing success (or lack thereof).
If you have 5 minutes, we’d love for you to take the survey:
Take the survey
Thank you!
Now, onto our meme of the week:
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Quick search marketing news
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The November 2024 core update has completed its rollout. And then the Google December 2024 core update begins rolling out. (lol)
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Google adds FAQs on site reputation abuse policy.
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Google is now testing a prominent label specifying who organic listings are most popular with.
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Bing has removed cache links from their search results.
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Reddit’s new AI search tool helps you find Reddit answers without Google.
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Best of the week
Estimate Your SEO Potential With This Free ChatGPT Bot: SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. Use this free bot to automate the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s SEO traffic potential.
New Research: We Analyzed 332 Million Queries Over 21 Months to Uncover Never-Before-Published Data on How People Use Google: Key takeaways:
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One-third of Google’s usage is purely navigational, and your brand’s search results in Google are likely to be the first and biggest-impact impression people have about who you are and what you do.
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A few thousand query terms make up a quarter of all Google searches, and that looks to be rising over time.
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Google has become a place people go after they discover a need rather than a demand-creation or even demand-nudging platform.
75 SEO Resources I (Probably) Can’t Live Without: Chris’ trusty vault of tried-and-tested SEO resources from his 12 years of SEO experience.
Plague Words And Their Alternatives: Here’s a list of words and phrases you should leave out of your business writing and (most) marketing copy, plus suggested replacements.
Are You Serious?: “I would like to describe myself as serious, but… part of the whole point of this essay is that talk is cheap. Anybody can say that they’re serious. How can I demonstrate that I’m serious? [...] I haven’t lived long enough to really demonstrate just how serious I am, and I hesitate to say it because seriousness is something that really you can’t tell from an utterance. You can mainly only tell from watching how someone conducts themselves over an extended period of time. Over decades. Particularly, how they deal with shocks, rough times, downcycles. Everyone is optimistic when times are good. The thing to look out for is who keeps going when the going gets tough.”
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Latest from our podcast
This week’s podcast guest is Neil Patel. Here's what we discussed:
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How to land big Enterprise customers
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Why most agencies never grow past $1-2M annual revenue
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Why does he put his face on everything
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How does he deal with critics
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How big is the team behind his personal brand
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What happened to Ubersuggest
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Whether he's still spending $100k+ on his clothes
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
See you next week,
Si Quan
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