MAYSSA HERE, FOUNDER & CEO AT BEHAVE. I’M SO HAPPY YOU’RE HERE AND BECOMING A PART OF OUR CANDY-LOVING COMMUNITY.
There are 2 major inspirations behind why I started BEHAVE: my sweet tooth, and my dad’s. Let me explain. I’ve loved candy and sweets my whole life. But as I got older, my eating habits changed for the better, but the candy available to me didn’t. I searched high and low for a candy that made sense for me - lower in sugar, not full or artificial flavors, dyes, and sweeteners, that still tasted and felt like real candy. After searching for years, I realized I was going to have to take matters into my own hands.
I partnered with celebrity chef Elizabeth Falkner and a PhD confectionary scientist (yes, she’s a candy scientist!) to create our perfect candy, BEHAVE. This is where my dad’s sweet tooth comes in - my dad is diabetic. He is really limited in what he can eat, but he’s had a massive sweet tooth his whole life. I wanted to create a candy that wouldn’t just satisfy my sweet tooth, but that my dad could enjoy. Which meant we had to create a formula that is healthier, tastes great, and doesn’t spike blood sugar. And after 5 years of R&D, that product is here.
We are so excited to share our creation with you, and for no one to ever have to ignore their sweet tooth again.
Have a sweet day! |
