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![Introducing Header [INNOVERA™ logo] Introduction The handfeel is leather. The performance is something else. INNOVERA™ is a next-gen leather alternative with an unexpected level of wear resistance, so it stays feeling soft and looking new. CTA Shop the collection](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/000fe272c9f700709b6189a232618cc6.webp "Introducing Header [INNOVERA™ logo] Introduction The handfeel is leather. The performance is something else. INNOVERA™ is a next-gen leather alternative with an unexpected level of wear resistance, so it stays feeling soft and looking new. CTA Shop the collection")
![[Header] 3 surprising innovations](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/84d0689ab6b24d086ecfc7fc910eec7b.webp "[Header] 3 surprising innovations")
![[Subheader] 01 Looks, feels, smells like leather [Blurb] Since it’s processed through traditional tannery environments.](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/8620dc83ea2d80728530feaaa68b0a6b.webp "[Subheader] 01 Looks, feels, smells like leather [Blurb] Since it’s processed through traditional tannery environments.")
![[Subheader] 02 It’s ridiculously robust [Blurb] The chemically recycled nylon base gives it extra strength.](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/dbbfdaeed1e6b31d965d8bd844faa5ac.webp "[Subheader] 02 It’s ridiculously robust [Blurb] The chemically recycled nylon base gives it extra strength.")
![[Subheader] 03 It laaaaaaaaasts [Blurb] With barely any wear or patina, according to our testing.](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/71e6240117c6b5faf0bb243c2f00c4a9.webp "[Subheader] 03 It laaaaaaaaasts [Blurb] With barely any wear or patina, according to our testing.")
![[Header] Bring innovation to your everyday favorites](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/5fcb01a4e34defa3b10232ea991230fa.webp "[Header] Bring innovation to your everyday favorites")
![Tech product block [Header] Protect your tech with next-gen strength](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/bc8f858dfe0d343b2dd44bbd43bb713d.webp "Tech product block [Header] Protect your tech with next-gen strength")
![[Header] Longevity’s got a new name CTA Shop INNOVERA™](https://assets.emailinspire.com/image-assets/3c3fa1b1148098fec022d5d4ae379d88/a20f51873ee7eaba03c98557fbcd7170.webp "[Header] Longevity’s got a new name CTA Shop INNOVERA™")
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The next-gen leather alternative is here
Your introduction to INNOVERA™.
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