To our Better family,
Wow - what a year. I honestly don't even know where to begin... so jumping right in with some of the highlights of all that we've accomplished in 2023.
- We started this year as a $5M Company, and through your support and excitement, grew over 7X to end it as a $35M Company.
- We closed a record breaking Series A, which gave us the opportunity to not only cement Better's place as a powerful industry leader and change maker, but also the ability to demonstrate our mission of hope, freedom, and possibility, in practice.
- We've launched twelve additional SKUs across four additional product forms including The Better Bun Series, The Better Hawaiian Roll, The Better Dinner Roll Series, and The Better Gluten Free Series. (Look out for Gluten Free to launch online in January!).
- We have successfully built our supply chain into Europe, and Better is now officially an international brand.
- We've brought on some awesome new investors - including one who launched a Jalapeño Cheddar Better Bagel that sold out in record time (thank you Zedd!).
- This launch brought an incredible amount of traffic and growth to our DTC business, and grew our active online community to over 100K. This influx of orders led us to onboard three additional shipping partners, who have been working overtime to get all orders out. We are so greatly appreciative of everyone's patience through this growth point.
- We have far surpassed any velocity forecasts across retail channels, and are working hard (alongside our beyond incredible partners) to materially ramp up production to keep those shleves stocked, and your freezers full. 😉
And.... how crazy to think that through all this, we are still just getting started.
Thank you for the incredible year, for the support, excitement, patience, and - as always - for being the biggest part of this journey. We cannot wait to see all the things 2024 will bring; and, on behalf of this epically brilliant, resilient, and inspiring team -- promise to continue to bring you more exciting products, announcements, and absolute magic.
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Founder + CEO, BetterBrand™
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Founder + CEO, BetterBrand™ |
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BetterBrand | Changing The Grain (eatbetter.com)As leading innovators in the refined carb space, Better Brand breaks the paradigm in diet and healthy eating by allowing you the freedom to indulge in your favorite foods without restriction. More than a company, we're on a mission to inspire a world free of unnecessary barriers and limitations - beginning by transforming the most carb heavy foods into the least.Thank you for being such a special part of this journey. As part of our email list, we’re excited to keep you up to date with the latest innovations, updates, and a host of exciting announcements. Update your preferences to specify what content you’d like to receive, and how often you’d like to receive it. No longer want to receive our Better updates? Unsubscribe here. If you have a moment, we’d love to hear about your experience and how we can improve. Don’t hold back - reply to this email and share your thoughts.Here’s to Better! We cannot wait to see all the incredible feats we will accomplish, together. |
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